In my first childhood memory, I stand in my backyard and watch the people around me through the lens of my father’s old camera. I was 7 years old and from that point onwards I have not been able to put my camera down. I learned to visualize and to see the world in my own way, think and watch time, understand brilliant ideas, compositions and deep thought. Today I know if it were not for what I saw through all though different lenses, I would still be blind.  For me photography is not only about technique, technique is merely the toolbox through which I capture what I see and feel in the world in the most powerful way possible.

Over the years I found a new love: writing. I wrote stories for leading national newspapers; I published detailed articles, short stories, and plays. While my eyes never stopped seeing the world in pictures, my hand never stopped translating every picture into words.

I returned to tell the story of the world in experience filled pictures; feelings, tastes, happiness and hurt. The need to tell a story, to understand the people photographed, and to relay a complete experience through a picture, spurred me to create a documentary genre of powerful photography comprised from elements of light, movement, composition, and the rule of catching the moment. Successful photography is composed of tens of variables and requires me to see every situation immediately - like a perfect picture in my imagination, to know how to convert the imagination into an image using all of the technical tools to successfully relay the full experience to the audience.

My knowledge and love for photography, combined with the vast experience I have accumulated; in the army as the chief photographer for ground forces command, shown through my publications for “Ma’ariv”  and numerous magazines, as well as my excellent work for many production companies. This experience gives me the benefit of a professional edge over my competitors.